Apple calculates the real environmental impact of their products

Many companies start with this “We package our products in 20% post-consumer content materials” and end there.  Apple took it about 12 step further by evaluating their products’ environmental impact form sourcing materials to consumer use.

When Apple identified that 53% of their environmental impact is in the use of their products by the consumer.  Instead of just claiming to have “made our products as efficient as possible”, they outline exactly what that means.

They break down energy usage to “milliwatts” and describe how processors stop computing between keystrokes to save minute but important amounts of energy.

Read much more at Apple’s website.