Sometimes all it takes is for a business to possess the constitution and integrity to change a consumer behavior. Sometimes this is risky, sometimes it doesn’t pay off, and sometimes it pays off handsomely. I’m talking, in this instance, about Unpackaged, a store that sells foods without any wasteful packaging.
Think of those thin plastic bags in American grocery stores. People shove virtually everything into a bag, bring them to the checkout, then put them in more bags. Long since a target for environmentalists, the incidental packaging of consumables is a large source of landfill waste.
You have no-doubt seen the reusable grocery bags first utilized by healthfood stores decades ago. Unpackaged took the next step, and required you to bring your own containers. Whether a reusable bag, jar, tupperware, whatever. You must come prepared.
Of course, Unpackaged takes their efforts all the way to the finish line by sourcing organic and local foods.
This is the exact choice many global businesses need to make. I challenge businesses to make the scary decision and move into the future. A future where there is no more waste than can be sustained by our world. The impetus for change is in the hands of the consumer. Challenge the next business leader you see to take a bold, risky and forward-thinking step into the future.
Image credit: Web Ecoist
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