Guest Post by Jared Diamond
As the world economy continues to lag, cost cutting, more than a trendy activity, is an emerging necessity for most. When one considers the expenses of homeownership, the expenditures mercilessly pile. From mortgages, property tax, maintenance and bills, any sort of expense reduction measure is a highly welcomed dose of relief. What many are unaware is that one of the best-kept secrets in cost reduction happens to be the “in” way for going green in 2012. Consider the climate that will surely accompany the upcoming year and this reality grows ever apparent.
When window tinting is installed, it acts as a barrier between exterior elements and the home’s interior. On top of absorbing potentially hazardous elements such as UV light, window tint is highly effective in absorbing thermal heat. When less heat is introduced into a home, the propensity for cooling declines considerably. When the usage of air conditioning is slashed, households generate less energy. On top of paying dramatically reduced energy bills, what is also being shrunk is the home’s environmental footprint.
It’s no surprise that residential (and commercial) energy usage is one contributor to greenhouse gasses. While window tinting alone will most likely not save our planet, it is one of many collective steps that ought to be seriously considered by home (and business) owners interested in making a difference for a sustainable future. It can be enticing to imagine what type of carbon footprint reduction would be possible if window tinting were universally adopted.
In many ways, it may seem like a silly question to ask. With so many other sources of emissions, how could window tinting in homes and businesses be of much significance? It’s a fair question to ask, leading us to consider why it is the collective actions we take, such as window tinting, that is so dramatically important.
It is virtually impossible for environmental preservation to be a winning effort if only some are involved. Truly successful emission reduction comes as a result of collective action. Think of it as world citizens playing their part; we may elect to recycle, carpool – or even eliminate plastic bags from our shopping routine. While one of these efforts alone may not be enough to tip the scales, together they can be quite a formidable force.
What is so unique about window tinting, however, is that there is a “selfish” incentive involved as well. And as much as it may be a cringe-worthy thought, it is far easier to initiate collective action with individuals who are personally incentivized. While it may be inconvenient to ditch plastic bags or to carpool, it seems that window tinting is synergetic with what most people want: To save money, and as much of it as possible.
That’s why window tinting is the “in” way for going green. With environmental awareness more abundant than ever, along with our economic environment, it only makes sense. Window tinting is the perfect form of collective action to be taken by home and business owners. While saving on expenses, individuals have the opportunity to save something a whole lot more important.
Jared Diamond enjoys automotive restoration as well as raising environmental awareness.
Image credit: Sam Breach, courtesy flickr